Creating A Media Kit That'll Seal the Deal
In my opinion, and I believe most brands and PR companies will agree, that is better to have one. It cuts down on the back and forth emailing, as you can just send your kit over and it'll answer all their questions regarding statics and following. It also gives the brand an idea of the quality of work you do, the partnerships you've had, and what they can basically expect from you. Essentially, it is your resume.