Earlier in February, KSOLE and I flew to Phoenix to attend The Workshop, a conference by Bloguettes. The two-day conference covered a range of topics such as content creation, social media marketing, small businesses, how to start a podcast and so much more.

Self promotion, when done correctly can increase the visibility of your brand and drive more traffic to your blog/website/store, while gaining more followers through the process.

When done badly, you can easily sound like a broken record, become really annoying to your peers, and/or sound like you're just showing off. 

In my opinion, and I believe most brands and PR companies will agree, that is better to have one. It cuts down on the back and forth emailing, as you can just send your kit over and it'll answer all their questions regarding statics and following. It also gives the brand an idea of the quality of work you do, the partnerships you've had, and what they can basically expect from you. Essentially, it is your resume.